Multiple BSR Properties Top Recent Lists of Online Reputation Rankings
Little Rock, AR (November 20, 2017): Several BSR properties topped a recent ORA™ score rankings list released by the multi-family research firm J Turner Research. The ORA™ score (Online Reputation Assessment) is based on a scale of 0-100 and it serves as the industry standard for measuring an apartment community’s online reputation. The national average ORA score is 58, and BSR’s companywide score is 69. J Turner research regularly tracks these ORA scores for over 64,000 properties nationwide and then ranks them by market and state.
BSR had several notable market rankings released this October. In Tulsa, Oklahoma, Ridge Park’s ORA score ranked #1, Charleston Crossing #5, and 93 Twenty #7 out of all apartment communities in that market In Baton Rouge, Louisiana, BSR community Dove Creek’s ORA ranked #5 in the city.
There were also impressive results for BSR on the more competitive statewide level. Wimbledon Green in Little Rock ranked #3 of all apartment communities in Arkansas. Ridge Park in Tulsa also came in at #3 for all communities is Oklahoma.
“These results are a testament to the hard work by our employees creating an exceptional living experience for all of our residents,” said BSR’s President and COO Blake Brazeal. “We pay attention to these ORA scores because they measure something that is central to our mission as a company. A high ORA is an indicator that we are doing a good job addressing the needs of our residents.”
To learn more about J Turner Research’s ORA™ scores, please visit www.jturnerresearch.com/about/what-is-ora-score.
BSR Trust, LLC is a leading owner and operator of garden-style, multifamily communities in the US. The primary mission of BSR is to provide an exceptional living experience for residents at a community they are proud to call home while creating value for our shareholders through strength, profitability and growth. BSR traces its roots back to 1956 with the formation of Bailey Corporation in Little Rock, Arkansas. Headquartered in the historic Union Station in downtown Little Rock, BSR owns and manages 47 properties comprised of over 9,600 units in five states. In 2017 BSR was named one of the Best Places to Work by Arkansas Business. There are currently over 275 team members employed across BSR’s operations. The company's web address is www.bsrtrust.com.